The future is already here

"The future is already here. It's just not very evenly distributed." — William Gibson

Starbreeze: how a new strategy can tenfold the market cap in one year

Posted on | September 16, 2013 | Comments Off

Q: How can a strategy tenfold the stock price in just one year?
A: By execution.

A year ago I wrote a post summarizing the turnaround work done in Starbreeze the first nine months after I joined the board. Back then, the jury was still out regarding the success of the new strategy.

The jury is back.

And the verdict is in Starbreeze’s favor.

Last week Starbreeze announced that the latest game, PAYDAY 2, released in mid August has already sold in 1,58 million copies which makes Starbreeze finacially independent. Starbreeze also got excellent reviews for the other new game, Brothers: A tale of two sons.

When I write this, the stock price is up 1150 % (twelve times) compared to the issue of shares last year, from SEK 0,05 to SEK 0,60.

So, the strategy was brilliant, right? Well, my take is that a bad strategy can ruin a company, but a good one can NOT secure its success.

Only execution can.

In the words of one of the great masters:

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.”
― Leonardo da Vinci

Thus, the shareholders should NOT thank the board but the great Starbreeze team including Bo Andersson, Ulf Andersson, Mikael Nermark, David Goldfarb and last but not least our chairman Mats Alders. Being a shareholder myself, I am first out:


Pocket Entertainment: Now a part of Anagram

Posted on | August 16, 2013 | Comments Off

Last summer we became owners in Pocket Entertainment, a new TV-channel for smartphones which launched in October last year.

A few days ago, it was announced that Anagram, one of Sweden’s most succesful TV and film production companies, acquires Pocket Entertainment with which means that we now own shares in totaly new type of anmimal in the rapidly transforming media jungle. This new beast will be harnessed by CEO Mats Alders, former CEO of the largest TV production company in the Nordics – Metronome.

Mats Alders

We think it is a perfect match: Anagram has a traditional TV- and film production unit as well as a live/event business that, among other things, organizes the most prominent stand-up festival in Sweden. Now they also have their own mobile TV-channel as well as know-how on how to produce TV for mobile situations.

More information (in Swedish).

Pocket Entertainment @ YouTube

Posted on | May 5, 2013 | Comments Off

Pocket Entertainment’s mobile ready TV productions are now available on YouTube as well.

Do you watch TV on a mobile device? If you are a Swede, you are one of 60 % of mobile internet users that have discovered that you don’t need a TV to watch TV anymore according to Svenskarna och Internet 2012 (The Swedes and Internet 2012). HBO and Netflix now distribute their prime time content over the Internet, but so far Pocket Entertainment is the only production company/play channel in the Nordics that thinks mobile first, producing TV shows designed to be watched on a mobile device when you have five minutes to spare and want to be entertained by quality TV.

You can also find the content on

What would you want to do if money were no object?

Posted on | April 23, 2013 | Comments Off

Understanding your customer’s business case – the key to all B2B sales

Posted on | March 15, 2013 | Comments Off

Business-to-business sales, especially in professional services, is not so much about SELLING as it is about BUSINESS DEVELOPMENT. If you help your customer solve their business problems, they will gladly buy services from you.

Everyone working in the consulting company needs to be aware of the customers’ challenges; You need a sales oriented culture. This presentation summarizes my experience of selling consulting services and creating a sales oriented culture in consulting companies from the last 18 years.

Building a sales oriented culture in consulting services from Gustaf Brandberg
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