Digital CustomershipCiterus is Sweden’s leading consulting company when it comes to helping organizations develop software more efficiently using concept based on Agile and Lean Software Development. I am one of the co-founders and was the CEO of the company until January 2006 and I am now one of members of the board of directors. The last two months, however, I have been the project manager for the implementation of Citerus’s new web site: www.citerus.se.
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brandingsocial mediaIt’s not about digital branding. It’s about branding in a digital world. It’s is about guerilla markering. It’s about creating a company that can deliver wow-experiences.
Check out these interesting slides from Rewir’s seminar Branding in a digital world.
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altruistic egoismsocial entrepreneurshipYour job as an entrepreneur is to get your money out of your customer’s wallets. Yes, it’s your money, you just haven’t earned it yet. One key to your customer’s wallets is to make make it easy for your customers to make choices they are proud of, earn more money and make this world a better place. It’s called win-win-win or “altruistic egosim”.
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businessproverbThere are many variations to The Golden Rule “Do unto others as you would have them do unto you”. Business has a very special variation.
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financial innovationmobile walletmoneypossibilitiestrustMoney has been around for quite a while and has always been tied to a physical object. Until now. For the first time in history, money is completely intangible and for most of us represented by digits on a computer screen when we log into our Internet bank account. When electons, not atoms, are used as medium to transfer money the transaction cost approaches zero and any digital communication such as SMS or e-mail can be used as medium for transferring money. But there is another, more scary, implication.
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