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e-mail marketingtraveasNext year, Traveas will handle 40 million booking confirmations to active athletes in Sweden. In comparison to other advertising channels, booking confirmations are every marketers wet dream.  Comments Off

Augmented realityJust brilliant. I am very interested in how to combine real-life and virtual experiences into a great service experience and although I haven’t been able to try this one out myself it sure looks like a brilliant idea. The consumers can use time they normally waste on waiting to buy their groceries. The only problem  Comments Off

citerusgame theoryAt Citerus, we decided to organize a programming competition – The Hackers’ Night Crazy Snake edition – as a complement to our normal marketing and recruitment activities. The invitation went out by RSS, on our mailing lists (sign up here) and via Citerus’ Twitter account. We were pleasantly surprised of the kind reception it got in the Swedish programming community; in a matter of hours we had literally hundreds of curious visitors on citerus.se. In the end, we had a lot of fun and spent a lot less money than we would have needed to spend through traditional channels to get the same reach. More important, we hopefully gained some karma in the Swedish programming community which will support our recruitment.  Comments Off

The art of the startNo business plan survives the first encounter with the market. Not a single one. Therefore, always test the market viability of your business idea before you start developing it. The best proof and risk reduction for your startup is to get a customer to invest or at least sign a contract before you invest heavily in R&D. And it need not be expensive. Check out this excellent presentation from LaunchBit!  Comments Off